《傳媒》雜志和調(diào)研機(jī)構(gòu)Synovate日前評出了2006年度“亞洲品牌1000強(qiáng)”。結(jié)果，諾基亞排名首位，而中國企業(yè)未能躋身10強(qiáng)之列。
據(jù)悉，Synovate的調(diào)查范圍包括中國（內(nèi)地、香港和臺灣）、菲律賓、泰國、馬來西亞、新家波、印度和印度尼西亞；中國和印度接受采訪的人數(shù)各為750人，其他國家各采訪500人；被采訪對象的年齡在15-64歲之間。
結(jié)果，諾基亞的品牌知名度最高，排名首位。索尼位居第二，而雀巢排名第三。
松下位居第五，本田排名第六，可口可樂第七，三星第八，佳能第九，LG第十三。
此外，惠普排名二十二、雅虎二十三、索尼愛立信二十九、Google三十六、蘋果四十七、摩托羅拉五十三、IBM七十三、宏基七十八、戴爾九十五。
List of 100 of
|
Rank |
Brand |
|
1 |
Nokia |
|
2 |
Sony |
|
3 |
Nestlé |
|
4 |
Colgate Palmolive |
|
5 |
Panasonic |
|
6 |
Honda |
|
7 |
Coca-Cola |
|
8 |
Samsung |
|
9 |
Canon |
|
10 |
7-Eleven |
|
11 |
McDonald's |
|
12 |
Pampers |
|
13 |
LG |
|
14 |
|
|
15 |
Darlie |
|
16 |
|
|
17 |
Starbucks |
|
18 |
Nike |
|
19 |
Adidas |
|
20 |
Pepsi |
|
21 |
Wrigley's Arrow |
|
22 |
Hewlett-Packard |
|
23 |
Yahoo! |
|
24 |
Yamaha (Motorcycle) |
|
25 |
Shell |
|
26 |
Lipton |
|
27 |
Wall's |
|
28 |
Maggi |
|
29 |
Sony Ericsson |
|
30 |
Cadbury |
|
31 |
Sharp |
|
32 |
Toshiba |
|
33 |
Rolex |
|
34 |
DHL |
|
35 |
Pantene |
|
36 |
Google |
|
37 |
Sunsilk |
|
38 |
VISA |
|
39 |
Lay's |
|
40 |
Mitsubishi |
|
41 |
American International Assurance (AIA)/ American International Underwriters (AIU)/ American International Group (AIG) |
|
42 |
Michelin |
|
43 |
Watsons |
|
44 |
Mercedes-Benz |
|
45 |
|
|
46 |
Toys "R" Us |
|
47 |
Apple |
|
48 |
BMW |
|
49 |
Rejoice |
|
50 |
Epson |
|
51 |
Seiko |
|
52 |
Sanyo |
|
53 |
Motorola |
|
54 |
Uni-President |
|
55 |
Philips |
|
56 |
Pocari Sweat |
|
57 |
Carrefour |
|
58 |
Pepsodent |
|
59 |
Pedigree |
|
60 |
FedEx |
|
61 |
Nissin |
|
62 |
Huggies |
|
63 |
Heineken |
|
64 |
Close up |
|
65 |
Goodyear |
|
66 |
Bridgestone |
|
67 |
Head & Shoulders |
|
68 |
MasterCard |
|
69 |
Magnolia |
|
70 |
Suzuki |
|
71 |
Air |
|
72 |
ExxonMobil |
|
73 |
IBM |
|
74 |
|
|
75 |
Ferrero Rocher |
|
76 |
|
|
77 |
|
|
78 |
Acer |
|
79 |
Breeze |
|
80 |
Sprite |
|
81 |
JVC |
|
82 |
100 Plus |
|
83 |
CPC |
|
84 |
Caltex |
|
85 |
Pioneer |
|
86 |
San Miguel |
|
87 |
Knife |
|
88 |
Haagen-Dazs |
|
89 |
Whirlpool |
|
90 |
Gatorade |
|
91 |
Tide |
|
92 |
Sogo |
|
93 |
Pond's |
|
94 |
Shangri-La |
|
95 |
Dell |
|
96 |
Indo Mie |
|
97 |
HSBC |
|
98 |
Surf |
|
99 |
|
|
100 |
Aqua |
The survey is available from Media’s Group Circulation Manager,
Judy To at (852) 3175 1917.